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Financial cleanup for businesses that outgrew their books

Fix messy numbers. Make decisions with confidence.

For growing online businesses whose numbers are messy, unreliable, and hard to trust. I clean them up so you can see true profit, cash flow, and margins again.

  • Revenue, bank, and books reconciled so they finally agree.
  • Profit, cash flow, and margins made clear.
  • Financial systems cleaned up so the numbers stay reliable.

The reliability problem

Your books may be done. But are they true?

Most growing businesses don't have a revenue problem. They have a reliability problem. The accountant closes the month, the dashboard updates, but the owner still doesn't fully trust what they're seeing.

You can't make good decisions on numbers you can't trust. And this was never just a data problem, a broken pipeline from your sales channels to your books leaks in every direction, and every leak has a price.

BOOKS ≠ TRUTH

Closed on time. Still wrong.

Lars Pauwels, founder of Pauwels Finance

Founder & operator

Trusted to repair and run the financial operations of $1M–$7M ecommerce businesses across multiple entities. I've fixed broken Shopify reconciliations, recovered overpaid VAT, rebuilt messy administrations, and turned unreliable numbers into clear profit insight: where money leaks, where margins break, and where the business can scale with confidence.

5+ yrsIn finance, audit to agency

Self-check

You probably need this if…

If three or more of these are true, your financial system has fallen behind the business.

  • Your accountant says the books are done, but you still don't trust them.
  • Shopify, Stripe, Amazon, or the bank don't match the books.
  • VAT or sales tax, refunds, fees, or COGS are messy.
  • You make pricing, hiring, and scaling calls on gut feeling.
  • Revenue looks good, but cash feels tight.
  • You don't know your true margin, because cost prices are guessed.
  • You don't know what you can safely pay yourself.
  • The business is bigger than the financial system behind it.
  • Cost prices are guesses, so your margins are fiction.
  • You have no view of profit you'd actually trust.

The bill you don't see

This isn't a bookkeeping problem.
It's a business problem.

Messy numbers don't stay on the page. They leak into the decisions that cost you the most.

01

Overpaid tax and VAT

Wrong filings hand money to the tax office you'll never see again. I've found brands quietly overpaying VAT for years.

02

Stockouts and dead cash

Guessed cost prices and bad timing mean you reorder the wrong things. Bestsellers run out. Slow stock ties up the cash you needed.

03

A business you can't sell

When you raise or exit, due diligence pulls your numbers apart. Unreliable books stall the deal or cut the price you get.

04

Decisions made blind

Pricing, hiring, ad spend, every call made on gut because the numbers can't back you up. On bad data, each one compounds.

Revenue ≠ Profit

You know what you sold. You don't know what you keep.

Which product lines, clients, and channels actually make money once every cost lands, and which just look busy? Without that, you scale the wrong ones and starve the ones paying the bills.

Dashboards don't fix bad numbers. First, the numbers need to be clean, reconciled, and reliable.

A dashboard built on messy data just shows you the wrong answer faster. I don't sell you a view first. I make the underlying numbers true, then build the view on top.

Three ways to work with me

Find the one that fits where you are.

1M+/yr e-commerce

Financial Systems & Rescue

Your e-commerce books don't reconcile across channels, revenue and margins are off.

Explore consulting
10–100k/mo

Profit Clarity Sprint

Service or creative business, growing, but you can't see what's actually profit.

See the Sprint
Solo & small teams

Financial OS

Solo or a small team that wants a simple system to run your own numbers.

Join the waitlist

Some cases

Numbers they could finally trust

Anonymised, real clients, kept factual. Named versions only with written permission.

Retail group

5 companies · ~$7M/yr

Situation

Five entities, no reliable consolidated view.

Fix

Ran full financial operations on lean, controlled processes.

Problem

Finance operations spread thin and hard to keep accurate.

Result

Everything accurate and under control across the group.

Subscription business

Multiple currencies

Situation

Recurring revenue billed in multiple currencies, spread across processors and billing periods.

Fix

Built a revenue-recognition and multi-currency reconciliation process, documented it, and handed it to their accountant.

Problem

Deferred revenue, FX differences, and timing were handled ad hoc, so no month ever tied out.

Result

A clean monthly close they can rely on, with revenue and cash that finally reconcile.

Shopify fashion brand

DTC · VAT overpaid

Situation

Shopify sales never matched the books.

Fix

Traced every difference, fixed returns and setup, corrected the VAT.

Problem

Refunds mis-recorded, a broken integration, VAT filed wrong. They'd been overpaying.

Result

Reclaimed the overpaid VAT. Numbers they could trust.

In their words

What clients say.

Lars knows accounting software inside out and helped us set up our accounting to work quickly and efficiently.
Joseph F. · Try-Pax & Coconix

Next step

Numbers you can finally trust.

Book a call and we'll look at where your financials stand, and what it takes to make them reliable.

Book a call